The crypto price tracking site CoinMarketCap has entered the world of reality television, releasing “Killer Whales,” a competition series that takes inspiration from the popular TV show “Shark Tank.”

The new program, in partnership with Web3 entertainment company Hello Labs will allow entrepreneurs the opportunity to pitch their project to “Killer Whales” consisting of entrepreneurs, influencers, and founders of Web3 businesses. Hello Labs is founded by Paul Caslin who produced the MTV VMA Awards.

In a press statement, Jonathan Isaac, Chief Marketing Officer at CoinMarketCap said: “Killer Whales offers a great way to spread the entrepreneurial spirit of the Web3 to people around the globe.”

Interested parties can apply to , Hello.one, and CoinMarketCap starting May 2. Those selected will then go through several rounds in Hollywood of interviews. The show will be filmed in June and released on major streaming services as well as Hello Labs’ on-demand Hello TV.

Hello Labs CEO Sander Gortjes said in a press release that “our aim is to open up the Web3 to the next billion people by entertaining them and educating on all things Crypto”.

In recent months, there have been a number of Web3-adjacent TV shows that highlight the various use cases of blockchain technology. This is a sign of a growing interest among mass media consumers in crypto. Dan Harmon, the co-creator of “Rick and Morty”, is launching “Krapopolis on Fox sometime in 2023. In August, the show released its first 10,420 non-fungible Krap Chicken tokens collection, which allowed holders to vote on elements of the show, access exclusive content, and earn rewards.

NounsDAO, a Web3 community, has approved proposals for a a href=”https://www.coindesk.com/web3/2023/03/15/nounsdao-approves-proposal-for Feature Length NFT Movie/” rel=”noopener” target=”_blank”>feature length movie/a> and a href=”https://decrypt.co/121156/for-5 nft-youcanwatch the newnoun NounsDAO, a Web3 community, has approved proposals for a feature-length film and tv show. Meanwhile colorful NFT collection Doodles recently acquired Emmy-nominated animated studio Golden Wolf.

Decentralized media is breaking down barriers in the Web2 world

Toby Leah Bochan is the editor.