Gannett Co. Inc. GCI -1.87% announced Tuesday that it had filed a civil lawsuit against Alphabet Inc. and Google, seeking damages for their “anticompetitive” monopolization of the advertising technology market and “deceptive commercial practices.” Publisher of USA Today claims that the reason news publishers aren’t seeing an increase in advertising spending is because Google has illegally acquired monopolies on tools used by publishers and advertisers to buy and sell online ads. “U.S. Gannett stated that Google’s actions have caused local news and news in general to be seriously harmed. The company stated that digital online advertising in the U.S. is now $200 billion, an 8-fold increase since 2009. Newspaper advertising revenue has declined by 70% over the same period. Gannett stated that “Gannett’s lawsuit seeks a restoration of competition in a marketplace for digital advertising which Google has severely damaged.” Alphabet didn’t immediately respond to an inquiry for comment. Gannett shares fell 39.5% in the last 12 months, up to Friday. Alphabet’s shares rose 15.3%, and the S&P500 SPX climbed 20.0%.