Genius Sports Ltd. GENI shares jumped by 3.1% on Thursday in premarket trading after the company announced a deal to remain the National Football League (NFL), data, watch and bet distribution and betting partner until the 2027-2028 football season. Genius will continue to distribute official NFL play-by-play stats in real-time and Next Gen Stats data to media companies, sports betting operators and other sports-betting sites. “We’re thrilled to extend our relationship with the NFL through Super Bowl 50.