The Information reported Wednesday that Supplying Demand Inc. – the parent company of the millennial-targeted Liquid Death Inc. – is working with Goldman Sachs Group Inc. , +1.72% to prepare an initial public offering for 2024. According to the report, the deal could be available next spring. The beverage company describes themselves as “the first bold and hilarious beverage focused on sustainability and health” as well one of the fastest growing nonalcoholic drinks ever. According to FactSet, Liquid Death was founded by Michael Cessario in 2019 and has received nearly $202 in venture capital. Its valuation as of October 3, 2022 was $700 million. Powerplant Ventures and Live Nation , comedian Tom Segura, Science Media, are among its investors.