ContextLogic Inc., the parent company of Wish, saw its WISH shares fall more than 10% Thursday in after-hours trades after the company’s revenue fell below $100 million for first time in history. Wish’s first-quarter revenue was $96 million. This is down almost 50% from $189 millions a year earlier. The executives attributed this to pricing changes implemented last year, and lower advertising expenditures. Since going public in 2019 the company has never reported a revenue quarter below $100 million. It reported revenues of over $600 million five quarters in a row from mid-2020 to mid-2021. Wish reported a $89 million loss, or $3.83 per share. This is down from the $2.72 loss per share it had in the same period last year. Analysts expected an average loss of $3.39 per share on $115.8 millions in sales. Wish shares rose 7.8% on Thursday to $7.63, but lost all of those gains in the after-hours trading, falling below $6.90. The stock is down 86.5% over the last year, while the S&P 500 SPX is down 4.9%.